Board & Committee Involvement

  • National Golf Course Owners Association, Advisory Board Multi-Course Owners Division 2003-2005
  • National Golf Course Owners Association, Florida Chapter 1998-2003
  • Michigan Amateur - General Chairman 2010
  • South Florida Golf Marketing Council, Florida Chapter 1998-1999
  • Board of Directors, Florida Golf Council 1991-1994
  • PGA Club Relations and Employment Committee 1993-1996


  • PGA of America, Class A-9
  • Licensed Real Estate Professional Florida & Michigan
  • Association of Golf Course Merchandisers
  • National Golf Course Owner's Association
  • United States Golf Association
  • National Golf Foundation

Our Team

Dean B. Horn, President

Dean Horn's 30 years of golf management experience has earned him an outstanding reputation as an innovator and front-runner within the golf and club industry. With his cutting edge ideas, detailed management style and history of profitability, Horn has proven himself a leader among industry peers.

As President of Franklin Golf, Horn is responsible for direct interaction with Franklin's public, private and semi-private clients in addition to coordinating strategic partner relationships.

In addition to the Board & Committee involvement listed, Dean Horn has substantial experience in all aspects of Golf & Club Management.

  • Management Consulting with Private Country Clubs
  • Partner of CourseLogix Marketing, 2004-Present
  • Owner/General Manager, Huntmore Golf Club, 2008 - Present
  • President of Oakhurst Golf LLC, Clarkston MI 2004 - 2017
  • Interim General Manager, Orchard Lake CC,  2015 - 2016
  • President/Partner of McKay Golf Management, Boca Raton Fl, 2001-2004
  • General Manager/Partner of Ballentrae Golf & Yatch Club, Stuart FL, 2012-2013
  • President/General Manager of Deer Creek Golf lcub, Deerfield Beach FL, 1985-2000
  • President/General Manager of Carolina Club, Margate FL, 1988-2000
  • General Manager/Director of Golf at Boca Woods CC, Boca Raton FL, 1983-1985

Bay Paul, V.P., Partner, Information Systems & Marketing Consultant

Bay Paul has combined his marketing success and club management experience and has truly proven himself as a unique player in the Golf Course Industry. Bay specializes in start-up companies and has succesfully started CourseLogix a golf course internet marketing company and also a consumer based golf company. Bay also works with golf clubs with their online tee time solutions to help maximize revenue.

Bay is also an active member of the Michigan Golf Course Owners Association and contributing author to the Tee Off Times.  Bay is currently on the Board of Directors of the Michigan Golf Course Owners Association.

Omar P. DeMara, Chief Financial Officer

Omar has 20+ years of experience in all facets of club operations and possesses a MBA from the Eli Broad School of Business Management at Michigan State University. He also has extensive experience in Food & Beverage operations and educated in Hospitality Business from Michigan State University. Additionally, Omar is an ambassador of customer service, classically trained by two of the world's most renowned hospitality companies, Marriott International and Caesars Entertainment.

Omar is a dynamic problem solver with key areas of experience including: Team building, taxation, I.T. management, productivity bench-marking, variance analysis, CRM, budgeting, forecasting, marketing, and strategy integration. Omar has a wealth of knowledge that can influence many organizations in a positive way.

Frank J. Guastella, Operations Associate

Frank Guastella is a experienced and analytical professional, Frank J. Guastella with over 30 years of golf management experience focused on planning, marketing, operations and administration at leading golf facilities. He has attained the status of PGA Master Golf Professional and formerly served on the Board of Directors with the Michigan Golf Course Owners Association.

Frank is also a former golf course owner and operator in Michigan.

Franklin Golf

Clarkston, MI
Tel. 248.393.1721

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